Fact is:

The key for brands nowadays is trust.

And it’s not about people trusting other people.

It’s about people trusting a brand.


We can put this in a formula:



And don’t believe branding agencies that tell you that trust is not something you input to create an excellent brand. There are branding agencies that would have you believe that trust is only an outcome of an excellent brand. These agencies don’t see trust as an element of a brand strategy.

That is certainly false.


Trust is a separate element in a branding concept.


If you want to be successful as a personality, leader and brand, you must do something for trust itself.

You must learn something, and behave and act accordingly.


You can have the best marketing campaigns in the world, but if consumers don’t trust you, either because you act unethically or you try to conceal the truth, they will switch to another brand.


‘Trust isn’t a commodity that can be purchased. It is an asset that must be earned through transparency and truthfulness,’ says Dion Chang, innovator, creative thinker, visionary and renowned trend analyst at Fluxtrends.


Trust is a matter of mindset.

Trust is not only a beneficial thing to have, but also a critical strategic asset in branding.


If you want to be successful in business, you need to learn something about trust and its background, trustworthy leadership, and false thinking and behaviour.


‘Trust is the least understood, most neglected, and most underestimated possibility of our time.’—Stephen Covey


Becoming a Key Person of Trust (KPT) in business is a great chance.

Everything is possible when you behave and act in the right way. When you show that you are authentic, credible and honest, and that you do a great job as a respected expert in your field, people will like you and trust you more easily.




Let me help you to success.