Ever heard something of the Mere Exposure effect?
The Mere Exposure effect states:
The more we are exposed to a stimulus, the more we like it.
For example, familiarity with a human makes it look more attractive and likeable.
The Mere Exposure effect does not occur if the rating at the first contact was negative; in this case, repeating one’s performance increases the aversion. The effect also occurs with subliminal perception, means it does not matter if the person is aware of the contact or not.
The Mere Exposure effect was discovered in 1968 by Robert Zajonc (American psychologist).
Here a video to this topic:
(The Psychology of Influence: Mere Exposure Effect)
What is the effect of this Mere Exposure effect?
1.) The more contact people have (even by chance), the more likely they become friends.
2.) In marketing, this effect leads to the realization that, for example, short, repeated repetitions of a product advertising sooner or later lead to a product or service being perceived more positively by the consumer (even unconsciously).
3.) The more familiar we are to a brand, the more we love it.
Mere Exposure effects are influenced by the way the stimuli are presented.
For example, the number of stimuli, duration, and sequence increases the effect or positivity of the assessment.
You can influence people more when you become more familiar to them.
Robert Zajonc: Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 1968, 9, 2, 1–27.